Everything We Know About Marketing Is Now Old

Ten Essential Takeaways from the IAB Direct Brand Summit
From the opening remarks of the inaugural IAB Direct Brand Summit, one thing became immediately clear: a revolution was upon us. The old way of running a consumer business was no longer working, and we were here to understand what was working now.

Sharing and learning between the disruptors and big brand leaders, digital platforms, and media was encouraged, with the goal of learning from each other and building on our successes.

On stage were executives from a range of disruptor companies, from Bonobos to Brandless, Hubble Contacts, Peloton, Purple, SNOWE, and more. During a series of keynotes and breakout sessions, digital direct brand leaders broke down what this revolution looked like day by . . .

Ten Essential Takeaways from the IAB Direct Brand Summit
From the opening remarks of the inaugural IAB Direct Brand Summit, one thing became immediately clear: a revolution was upon us. The old way of running a consumer business was no longer working, and we were here to understand what was working now.

Sharing and learning between the disruptors and big brand leaders, digital platforms, and media was encouraged, with the goal of learning from each other and building on our successes.

On stage were executives from a range of disruptor companies, from Bonobos to Brandless, Hubble Contacts, Peloton, Purple, SNOWE, and more. During a series of keynotes and breakout sessions, digital direct brand leaders broke down what this revolution looked like day by . . .