Everyone from Procter & Gamble to Amazon to Walmart is acquiring or building Direct-to-Consumer (DTC) companies now. But this effort should not be limited to the big players.
While traditional brands need this kind of radical change the most, being proactive before you become a legacy company is the time to think about creating a DTC business. Big companies have now upped the stakes for everyone. The moment when Unilever purchased Dollar Shave Club should have sent a shockwave through every company — not just for the selling price — but for the realization that everyone will soon be at a disadvantage from similar acquisitions.
Most of the Fortune 500 companies are investing in DTC startups and you should be too. Even if you are . . .
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