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Change Equity: A Radically Simple Way Companies Can Change the World… Now

The Power of Two: The Future of Connected TV and the Evolution of the SSP 1

Recently, I was on a call with several other trade association leaders and the chief marketing officer of one of the world’s largest advertisers. Together, we represented companies that account for close to $300 billion in advertising and marketing spending annually in the United States. We’d gathered to talk about some technical issues involving the television industry.

But the CMO hijacked our business meeting. “The only thing I want to talk about,” he said, “is how we stop racism in the United States.”

In the wake of George Floyd’s murder by a Minneapolis police officer, that same conversation is taking place on city and suburban streets and across social media platforms around the world. But to a degree I have not seen . . .

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Authors

Author
Randall Rothenberg
Executive Chair
at IAB