As part of the 2019 NewFronts in New York City, IAB is highlighting the decision makers, shakers, and movers having an impact in the digital advertising and media industry. Read about Samara Gerard, Media Supervisor at MullenLowe Mediahub:
The Pringles Dance
One of the things I remember is there was this one Pringles commercial and every time it came on I wanted to do their dance. I made my mom, who is a huge health conscious person, get me a can of Pringles just so I could do it.
Finding Creativity in Media
I studied IT and communications in college and stumbled into the world of advertising, but more on the tech side.
Getting Geeky with Math
I graduated on Saturday and I had a job on Monday, but it was in a totally different role, helping out with website design and building. I wanted to marry all of my passions and I found media, which was being creative with numbers and research.
Setting Sights on New York
I think I always had New York on my radar. One of my friends from college had a job opening and I said, all right, this is the time. And I’ve actually been with Mediahub ever since.
Bettering the Space
It really helps hearing what publishers are thinking, how their consumers on their platforms are operating, and what new insights they’re getting from that to help better the space.
Having More than Data
Everybody has a lot of content and a great data science team now. They can tell you how they’re using data to gain new viewers and how to smartly target them based on different emotions and mindsets versus just having data.
The Audio Space
I think the consumer is still a little bit timid on how to use audio, especially from a connected home standpoint. But I think that brands are heading in the right direction with the kind of content they’re making now.
Definitely Downtown
I live in the East village, so I really have a soft spot in my heart for downtown.
The Path Less Taken
I like going around and not always taking the same path. Just differencing what’s new and what’s out there. I’m either riding a bike or going for a walk, especially around the Hudson is really nice and just mind clearing.
View more profiles from Advertisers of New York here.
Watch Samara Gerard’s video interview on the Insights from the Digital NewFronts 2019
Learn more about the exciting line-up of presentations at the 2019 NewFronts, and stay up-to-date on the latest IAB news by downloading the My IAB Mobile App.
