FTC Holds Lead Generation Workshop

Small Publishers Unite in Washington D.C. with IAB 28

On October 30, 2015, the Federal Trade Commission (“Commission” or “FTC”) held a workshop in Washington, D.C. entitled “Follow the Lead: An FTC Workshop on Lead Generation.”  The FTC hosted the workshop to explore the benefits and risks of lead generation and to identify industry best practices. Download the summary of the workshop.

FTC’s “Follow the Lead” Workshop