The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.” The DAA’s initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players.
The guidelines were assembled with input from a broad range of companies and guidance from the IAB Tech Lab’s standards development group, and they provide how-to steps for the marketplace to implement the AdChoices icon. The guidelines also create more certainty for brands, agencies, publishers and ad tech companies as they increase their use of video advertising.
DAA Ad Marker Implementation Guidelines for Video Ads
DAA press release announcing the news
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