Knowledge Center

The Future is Direct: The DTC Evolution

Nov 9, 2020 / 2:55 PM EST
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    Overview

    “DTC” is often associated exclusively with digitally native brands and retailers, but building direct relationships with consumers has become a focus across the entire retail landscape. This year, every brand is undergoing transformation, centering on building and improving consumer engagement and commerce capabilities. In this session, Google Director Michael Burke investigates the emerging search trends currently taking rise during 2020, and shares how brands can adapt to meet the ever-changing consumer expectations.