Knowledge Center


    This research about the economic value of the internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic research is a signature IAB initiative that demonstrates and celebrates the growth, viability, and future of the internet’s business value.

    Watch the above video on demand (VOD) for a presentation of the highlights from “The Economic Impact of the Market-Making Internet” study with Harvard Professor Dr John Deighton and Research Associate, Leora Kornfeld, followed by a panel about “Harnessing the Power of Digital for Growth & Innovation” with three business founders. To view the full report and download the highlights from the webinar, please visit and you can read more about our speakers below.

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