Podcasting in the Creator Economy: Where Influence Drives Purpose

Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.

A longtime podcast industry professional with nearly a decade of experience, Sophie Anderson is the Associate Director of Podcast Sales Marketing at SiriusXM Media. Having authored two podcast trends reports, including the Shorty-award winning report entitled “The Who’s Who,” and SiriusXM Media’s most recent report, “Creators at the Core,” she is passionate about identifying industry trends and crafting stories that help brands understand the value of this unique medium. You can find more of Sophie’s work in AdWeek, on SiriusxmMedia.com, or in the many podcasts she contributes to, including Pass the Mic, The Genrelist, and the upcoming Trendcast.

Brittany has led the largest podcast advertising budget globally for the last 3.5 years on behalf of Betterhelp – the world’s leading online therapy platform. Her specialty is in combining authentic storytelling with growth marketing strategies to help brands scale. Combining agency, publisher, and brand-side experience, she’s become a leader in audio, shaping the world of podcasting and supporting creators, brands and publishers worldwide.

Based in NYC, Teresa has spent half of her nearly two-decade career focused on the power of Audio Advertising. Before joining Ad Results Media as CRO, Teresa led the Global Agency and Joint Business Plan team at Spotify where she negotiated the industry’s first podcast partnership and drove partnership initiatives with Spotify’s largest advertisers. Prior to that, she spent nearly nine years at Microsoft Advertising across search, display, gaming, and in-app advertising. As a graduate of the Ross School of Business at the University of Michigan you can find Teresa cheering on the Wolverines, playing tennis, or visiting the next warm-weather destination.

Greg Glenday is CEO of Acast, the global authority on podcasting. He joined Acast’s management team in 2023 as Chief Business Officer, where his leadership was instrumental in transforming the company’s US operations and achieving positive EBITDA for the first time in its ten-year history. He was appointed CEO in summer 2025.

Glenday has over a decade of global C-level experience. Prior to Acast, he served as CEO of Lightbox and as Chief Revenue Officer of Shazam, the music recognition app acquired by Apple. Earlier in his career, he spent eighteen years with Clear Channel/iHeartMedia with the last five as President of the Connections Team, where they developed award-winning advertising programs. He was also recognized on the “Mediaweek 50” list of innovative executives shaping the future of media, and the Hollywood Reporter list of The Most Powerful People in Podcasting for 2024. Glenday is known for his results-oriented leadership, deep industry understanding, and proven ability to scale operations globally.

Glenday lives in Connecticut with his wife of 20+ years, and has three teen children. He has a BA from The University of Notre Dame.

Maria leads and oversees Horizon Media’s Podcast Center of Excellence, establishing strategy, investment and measurement framework on behalf Performance Audio brands. Maria is an for advocate for all things Audio, including attribution measurement, brand suitability and industry solutions that drive innovation & value.