IAB Outlook: 2022 Digital Ad Ecosystem Webinar
Oct 15, 2021 / 11:00 - 11:45 AM EST
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Leaders from IAB, DoubleVerify, GWI, PwC, and Taboola conducted a special webinar to discuss findings from the IAB Outlook: 2022 Digital Ad Ecosystem report. Learn insights that unravel the complexities, optimism, and opportunities we’re facing, and identify the tangible strategies and operational changes we can implement to collectively grow our industry.
CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include:
CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership and research on historical and forecasted E&M trends and revenue. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.
Nadav leads Taboola’s Global Brand & Agency Development and is an experienced business leader with a passion for technology and innovation. He has 15 years’ experience in strategy, client management and digital disruption.
Before joining Taboola, Nadav spent 9 years at Google where he led the product strategy and innovation for YouTube in EMEA and established a sales and business development team in Israel. Prior to Google, Nadav worked in several technology companies in leadership roles around client management, strategy and operations.
Nadav holds an MBA and in his spare time, he is a speaker at The University of Tel Aviv and Beer Sheva, London Business School; a keynote in industry events and a mentor and adviser for startups at SeedCamp, Antler, ZINC, and Google Campus.
Carrie Seifer is the general manager and chief customer officer of GWI, a leading supplier of target audience insight to the global marketing industry. As a veteran leader in the marketing and martech space, Carrie is an expert in creating go-to-market strategies and translating technology into commercial successes by bringing products to market that set the stage for major industry change.
Carrie joined GWI in 2020 as the organization’s general manager, US. As chief customer officer, Carrie oversees the customer experience including the delivery of global consumer insights to clients around the world.
Prior to joining GWI, Carrie served as vice president and chief revenue officer for IBM Watson & Weather. In this role, Carrie led all revenue efforts, packaging B2B and B2C offerings together to present a cohesive set of products and services for businesses and marketers across all industries – from aviation and agriculture to consumer packaged goods and beyond.
Previously, Carrie was the president of Publicis/Mediavest USA, where she led the company’s digital practice including strategy, operations and investment. Prior to that she served as senior vice president of strategy at Millennial Media, where she created, delivered and executed marketplace strategies to employees, shareholders and external partners. Carrie has also served in senior sales and strategy leadership roles with Meetup, Conde Nast, Vindigo, sixdegrees and Wired.
Carrie is the recipient of a number of industry accolades, including being named an Adweek Media All Star, one of Business Insider’s 30 Most Powerful Women in Mobile, and a Top Woman in Digital by Cynopsis Media. She also recently rejoined the Board of Directors for the Ad Council, and previously served as a member of the board for the Interactive Advertising Bureau’s (IAB) and Mobile Marketing Association.
Dan is responsible for the DoubleVerify brand globally and oversees all company and product marketing, and sales empowerment efforts. He brings over 20 years of senior operating, strategy and marketing experience to his role. Prior to joining DV, Dan served as both COO and CMO at RhythmOne (acquired by Tremor), where he helped transform the company into a leading, independent programmatic platform for digital video and connected TV. Previously, Dan served as Executive Vice President of HNW Inc, a strategy consultancy focused on the financial services and luxury sectors, and as Senior Management Consultant with Cap Gemini Ernst & Young. He began his career at APCO Worldwide, a member of WPP’s Grey Group. Dan earned his B.S. from Georgetown University’s School of Foreign Service and his M.B.A. from the Kellogg School of Management at Northwestern University.