Get AAMP’d: IAB Tech Lab’s Agentic Ad Management Protocol

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Anthony Katsur is the Chief Executive Officer of IAB Tech Lab, the global technical trade organization charged with developing and setting technical standards for the digital advertising industry. As CEO, he plays a pivotal role in driving innovation and establishing open protocols across the digital media economy; his work ensures the industry remains at the forefront of technological advancement in an AI-driven world, while guaranteeing that digital advertising is transacted safely, efficiently, and transparently

With over 27 years of experience in technology innovation, leadership, and business strategy (including roles at Nexstar, Sonobi, Magnite, and DoubleClick), Anthony brings a wealth of technical knowledge and a strategic perspective to the digital advertising sector. His extensive background enables him to navigate the complexities of the industry and spearhead initiatives that shape its future.

Focused on collaboration and committed to excellence, Anthony is dedicated to transforming digital advertising and ensuring continued industry growth amid challenges such as increased privacy regulations, signal loss, the rise of Connected TV (CTV), and the AI-driven reinvention of the sector. Under his leadership, IAB Tech Lab has launched critical standards and initiatives, including the Agentic Advertising Management Protocols (AAMP), Trusted Server, Ad Creative ID Framework (ACIF), and the Global Privacy Protocol (GPP).