IAB is seeking executives who are involved in the negotiation, writing, approving, and/or signing of contracts for the purchase and sale of online advertising based on the IAB / 4A’s Terms & Conditions for Standard Media Buys version 2.0 and/or 3.0 to participate in a survey study.
Choose the survey that best suits your role from the list below. The results of these surveys will provide IAB with guidance on the areas that buyers and sellers often make revisions and changes to, as well as inform new terms that do not currently exist.
- IAB Terms & Conditions Survey for Media & Sales Executives
Executives typically responsible for media planning & buying, insertion orders, ad sales & revenue, or ad operations. - IAB Terms & Conditions Survey for Finance & Accounting Executives
Executives who are typically responsible for finance, accounting, accounts payable, accounts receivable, invoicing, invoice reconciliation, etc. - IAB Terms & Conditions Survey for Lawyers & Legal Executives
Executives typically responsible for (in a legal capacity) to consult, review, draft and/or negotiate contracts, such as lawyers or legal counsel.
If there are people in your organization who would be a good fit to complete any of the above surveys, please send them this link.
Please complete this survey prior to July 30th, 2022.
If you have any questions, problems, or issues with any of the surveys, please email [email protected]