Third-party cookies are over, but DCO is here to stay. Creative decisioning will continue through leveraging signals such as first-party data, privacy sandbox, and contextual targeting. DCO technology will continue to improve on their machine learning and AI technology and will enable brands to provide creative personalization at scale, based on data sources. In this session, thought leaders will discuss how advertisers should start planning their creative optimization strategies, and to test and learn how to level up their digital advertising performance.
Moderator: Jeffrey Bustos, Vice President, Programmatic+Data, IAB
Panelists:
- Dave Kersey, Chief Media Officer, GSD&M
- Mebrulin Francisco, Global Head of Audience and Data Enablement, MediaCom
- Prerna Talreja, Managing Director, Digital Activation, Crossmedia USA
- Roger Vasquez, Vice President, Creative Data and Ad Operations, Clinch