As the M18-34 audience continues to migrate away from TV, video games have become the top recreational activity for this younger audience, particularly free-to-play games for consoles and PCs. This session will reveal how a reward-based, opt-in model like PlayerWON™ is the most viable means for marketers to deliver engaging, large-screen TV-quality ads to these elusive consumers inside their favorite pastime — creating a surprise-and-delight experience for gamers and an unmatched opportunity to drive brand awareness and lift for advertisers. A value exchange where everybody wins!