Today’s marketers know that brand storytelling must be culturally relevant and effective across multiple platforms to drive business impact. Not all stories resonate across all sized screens and viewing environments. Whether it’s three minutes or six seconds – inspiring the next generation of creatives to develop impactful brand stories across mediums – from cinema and YouTube to TikTok and CTV – is the solution. This panel explores how marketers and media companies are cultivating creativity among the rising stars of the industry, and leaning into the US Cannes Lions community to do so.