The 27-year-old core of the advertising industry is changing. It’s time for the new era of data. Consumer trust and transparency needs to be at the forefront of how our industry defines digital identity moving forward. Our industry has the opportunity to build a more effective advertising framework that puts consumers and data privacy at its center, a way that won’t rely on a single prevailing identifier. Data clean rooms have created a trustworthy, secure environment that enables control of 1st party data to power collaboration, marketing analytics and activation. Learn why clean rooms matter in this dynamic industry.