Millions of consumers watch TV daily in places outside their living room – in bars, restaurants, gyms, airports, and more. These TVs have traditionally been devoid of quality content that’s optimized to play these environments. But Atmosphere TV — delivering 40+ channels of uplifting, premium content (including sports highlights, news, and scores) — has made watching TV relevant in these spaces. In the process, Atmosphere has captured unique attention in places that were otherwise ignored, consequently opening up unique ways to market to consumers when they are watching TV outside the living room.