Join Andrew Casale, president and CEO of Index Exchange, and David Cohen, CEO of IAB, as they explore how SSPs are reshaping value creation across the programmatic supply chain—driving more ad spend to legitimate publishers, maximizing working media dollars, and achieving stronger outcomes for marketers. This conversation will discuss key initiatives like eliminating made-for-advertising (MFA) inventory, empowering curated marketplaces, and unlocking opportunities in high-growth channels like streaming TV, emphasizing the importance of a programmatic future built on integrity, quality, and choice.