As commerce media networks expand and evolve, integrating robust privacy practices is essential for building trust and ensuring compliance. This session introduces the IAB Commerce Media Network Privacy Working Group, a new initiative by the IAB Legal Affairs Council to address privacy challenges in this dynamic field. Join us for an engaging fireside chat with Erica Irvin, a leading legal executive who has supported the establishment and expansion of multiple major retail media networks. The session will explore some key privacy considerations for digital and in-store retail media networks. Learn how to seamlessly weave privacy into your commerce media network strategies and stay ahead of regulatory changes. Discover practical insights and strategies for aligning privacy practices with your business goals and enhancing the effectiveness of your commerce media network.