As alignment with the personal nature of creator content has become an essential tactic for marketers, it is vital to understand how the uniquely immersive and community building capabilities of audio content create unique opportunities for brand storytelling at scale. This session will explore these opportunities through the lens of research about the composition, attentiveness, and responsiveness to ads of podcast audiences and discuss the best ways for marketers to drive performance up and down the marketing funnel through investments in podcasting and streaming audio.