Commerce media is undergoing a rapid transformation—not just in size, but in reach. What began within retail has expanded into a cross-industry movement, with sectors like financial services, B2B, and travel launching their own networks to harness the power of commerce-driven advertising. Even within retail, innovation continues to accelerate as in-store monetization and offsite media become new growth engines, enabling brands to activate retailer first-party data with greater sophistication.
Yet, despite this momentum, we’re still in the early innings. This keynote will open the summit with a high-impact look at the explosive rise of commerce media—and explore what brands, retailers, and platforms must do to lead the next phase of its evolution.