Steering the AI Ship: Exploring the CMO’s Role and Responsibility
By Invitation Only
AI in all its iterations and nuances is a hot and still unclear topic that marketing leaders are working to understand. In all the talk about AI’s application to advertising and marketing, a question emerges: What is the CMO’s role in organizations and particularly in the C-suite in driving company-wide AI efforts, implementation, and usage—in a way that is customer-first, on brand and responsible? Join us in an all-room discussion in which we dive into the areas of impact CMOs should explore and the power they wield in driving AI brand and business priorities.