A Game of Trust: Addressing Brand Safety and the Advertiser/Gamer Relationship

As the advertising potential in the gaming ecosystem becomes more apparent, leading agencies are helping their clients meet these new opportunities and challenges.

Like any emerging advertising channel, brand safety is top of mind for brands looking to make their foray into a new space. Advertisers are challenged like never before to craft in-game marketing for an audience that demands authenticity while simultaneously navigating brand safety pitfalls.

In this session, agencies leading the way into the gaming sphere will discuss best practices for maintaining brand safety and suitability while also protecting the player first ethos.