IAB’s Digital Video Ad Spend & Strategy report provides a lens into the trends within the TV/Digital Video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. Part 1 of this year’s report, released at NewFronts, focused on the ad spend market size and growth projections for digital video in the U.S. including CTV, social video, and online video. Join IAB’s Vice President of Industry Insights and Content Strategy as he unveils Part 2 of the report which uncovers Digital Video’s role in delivering business outcomes as well as the quickly evolving spaces within CTV including programmatic, self-serve activation, and live content. Chris will reveal the use of AI specially for Digital Video creative and media campaigns, plus other hot topics integral to the channel.