Now in its 30th year, this highly anticipated report is considered the industry benchmark for U.S. advertising revenue across digital media platforms and publishers. This year’s report offers a comprehensive view across video, social, search, commerce media, and the creator economy – and, for the first time, includes perspectives from industry leaders who have helped shape the ecosystem over the past three decades. Here are the highlights:
- Total Revenue: $294.6B in 2025, a 13.9% YoY increase
- Digital Video: $78B, up 25.4% YoY, capturing increasing share of ad spend
- Social Media: $117.7B, up 32.6% YoY, fueled by creator economy growth and commerce integration
- Commerce Media: $63.4B, up 18%, reflecting a growing focus on outcomes-driven media
- Creator Economy: Now a core channel, with spend projection reaching $37B
