The recently released DV Global Insights: Trends in the Modern Streaming Landscape report offers an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.
The report explores:
- Evolving consumer behavior and sentiment, including what people are watching, how much time they spend streaming and how they feel about ads in streaming environments.
- How advertisers are allocating ad spend, what’s performing and what’s getting in the way.
- The three persistent challenges impacting CTV advertising: a lack of app transparency, viewability issues and ad fraud.
- A look at what advertisers can do to improve streaming ad investments as we move further into 2025.