The IAB 2024 Digital Video Ad Spend & Strategy Report provides a lens into the trends within the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity. And for the first time ever, this year’s report includes category-level ad spend projections.
IAB partnered with Guideline, which leveraged ad billing data, other market estimates, and an IAB-commissioned Advertiser Perceptions quantitative survey of TV/digital video ad spend decision-makers to generate these results.
Part one, released in April, covered general market trends and revealed that total digital video ad spend is projected to grow 16% in 2024. Part two, released in July, rounds out the report and dives deeper to reveal insights into the buy-side’s selection criteria for investing and measuring KPIs.