This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies.
This study provides:
- A view into overall spend as well as at the channel and category levels
- A perspective on opportunities and strategies for growth
- Insights into two key, growing spaces: retail media networks (RMNs) and emerging technology (e.g., metaverse, NFTs, AR, etc.)