The Creative Guidelines and Best Practices in Advertising in Gaming | Advertising Examples

Interactive Overlay Advertising Creative Examples

Durex Overlay Ad Example

Brand: Durex
Game: Valorant
Description: 20-second overlay sponsorship on a live streaming platform.
Ad Provider: inStreamly

Domino’s Ad Overlay Example

Brand: Domino’s
Game: FIFA
Description: 20-second overlay sponsorship on a live streaming platform.
Ad Provider: LIVAD Technologies

Amazon Prime Video Ad Overlay Example

Brand: Amazon Prime Video
Game: Call of Duty: Warzone
Description: 20-second overlay sponsorship on a live streaming platform.
Ad Provider: Show!


Intrinsic/Native Advertising Creative Examples

QuikTrip Intrinsic Ad Example

Brand: QuikTrip
Game: Dakar Desert Rally
Description: 6-second looped intrinsic video advertisement in a console/PC game.
Ad Provider: Anzu

Frameplay Intrinsic Ad Example

Brand: Frameplay
Game: Racing Demo
Description: Intrinsic display advertisement in a racing video game.
Ad Provider: Frameplay


Rich Media Advertising Creative Examples

Hulu Rich Media Ad Example

Brand: Hulu
Game: Solar Opposites playable advertisement
Description: 3 minute playable advertisement on a console dashboard platform.
Ad Provider: Xbox / Yahoo


Audio Advertising Creative Examples

Moutain Dew Audio Ad Example

Brand: Mountain Dew
Game: Avakin Life
Description: 30-second rewarded audio advertisement on a mobile platform.
Ad Provider: Audiomob

Sea World Orlando Audio Ad Example

Brand: Sea World
Game: Color Water Sort 3D
Description: 30-second audio advertisement with clickable icon on a mobile platform.
Ad Provider: Odeeo