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Total Australian Market Ad Expenditure H1 2016

Current Research in Interactive from IAB Members

In October, the Commercial Economic Advisory of Australia released the results for the first half of CY2016, showing a robust Australian advertising market worth AU$7.3B. The digital share of the market increased from 41.3% in January-June 2015 to 48.4% for the same period in 2016 – indicating that digital is on track for close to a 50% market share for the complete calendar year.

Total Australian Market Ad Expenditure H1 2016

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