In October, the Commercial Economic Advisory of Australia released the results for the first half of CY2016, showing a robust Australian advertising market worth AU$7.3B. The digital share of the market increased from 41.3% in January-June 2015 to 48.4% for the same period in 2016 – indicating that digital is on track for close to a 50% market share for the complete calendar year.
Total Australian Market Ad Expenditure H1 2016