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Taking Back Control: What’s In It For Publishers

Going Global: Programmatic Audience Development Around the World 1

With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April 8, 2018, IAB Europe are continuing to receive good, actionable feedback from publishers.  A recurrent theme is whether and how the Framework can assist publishers to assert greater control over the delivery of advertising to their sites, and especially of valuable first-party data.  Without getting ahead of ourselves, it seems at least possible that the Framework will provide an opportunity for publishers and ad tech to address a source of tension that has dogged their commercial relationship for over a decade, and reach a more durable modus vivendi. Read more from IAB Europe

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Authors

Author
Townsend Feehan

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