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Self-Regulatory Principles

Introduced in 2009, the Self-Regulatory Principles for Online Behavioral Advertising are the interactive advertising industry’s standards for best practices for companies that engage in online behavioral advertising.

Code of Conduct

The Code of Conduct represents a commitment by the IAB and its Members to follow the ethical standards and best practices evidenced by the Code of Conduct at all times.

Consumer Education Campaign

The IAB Consumer Protection and Education Campaign supports consumer and business understanding and appreciation of the interactive advertising industry.


Read the DAA Ad Marker Implementation Guidelines for Mobile
“View Digital Advertising Alliance’s (DAA) release of “Your AdChoices” campaign for consumers”

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