A lot of today’s virtual reality is actually virtual virtual reality. The technology may take off, but like “the year of mobile,” it will happen slowly and gradually.
Hardly a day goes by without some new virtual reality-related announcement. You couldn’t turn a corner at South by Southwest this year without seeing a VR application, in addition to countless conference sessions, whole conferences, case studies and prognostications. Read more of IAB’s Joe Laszlo in ClickZ.