IAB is pleased to announce the appointment of Joe Laszlo to the role of Vice President, Industry Initiatives. Over the past four years, Laszlo has served as Senior Director of the IAB Mobile Marketing Center of Excellence, playing a key part in furthering the organization’s mission to grow the mobile advertising arena. In his new Industry Initiatives position, he will take on a broader role to supervise the work and output of the majority of the IAB committees and councils, reporting to Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB. He will help set the agenda for these critical industry groups and ensure the high quality of their deliverables, in the form of research, best practices development, thought leadership seminars, whitepapers, and other activities.
To learn more about IAB committees and councils, visit iab.com/a-guide-to-iab-committees-councils/.