NEW YORK, NY (December 05, 2006) – The Interactive Advertising Bureau (IAB), the leading trade association for the Interactive advertising industry, today announced the appointment of Randall Rothenberg as President and Chief Executive Officer, commencing January 8, 2007.
Mr. Rothenberg, 50, is a longtime observer of and participant in marketing and media. He joins the IAB from Booz Allen Hamilton, the international strategy and technology consulting firm, where he has been Senior Director of Intellectual Capital, supervising thought leadership activity, business development, and knowledge management for their functional practices.
Mr. Rothenberg has been an editor-at-large for Advertising Age magazine, and spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist and a media and marketing reporter.
“Randy is a first-rate executive with a legacy of success in all of his career endeavors,” said Jim Spanfeller, Chairman of the IAB Board. “His unique talent and background make him an ideal leader to further the IAB’s mission of building the Interactive marketplace and addressing the most important priorities, challenges and opportunities that are confronting the industry. The IAB is fortunate to have him at the helm.”
“I couldn’t imagine a more exciting time to be joining the IAB and the Interactive industry,” Mr. Rothenberg said. “Media consumption online continues to increase and it is inevitable that advertising dollars will follow. Interactive platforms such as video, search, mobile and others offer marketers unparalleled opportunities to create deeper and broader relationships with their customers. I’m incredibly enthusiastic about building on the IAB’s and our members’ success during the next stage of growth.”
During his seven years at Booz Allen, Mr. Rothenberg also served as the firm’s Chief Marketing Officer and as Editor-in-Chief of its management journal, strategy+business. He held editorial positions at Wired, Esquire and Bloomberg Business News and is the author or co-author of several books, including Where the Suckers Moon: The Life and Death of an Advertising Campaign (Alfred A. Knopf, 1994).
Mr. Rothenberg replaces Greg Stuart, who decided to step down as CEO in August. “Greg did a great job of building the IAB into a force for positive change in the advertising world,” said Spanfeller. “We greatly appreciate his leadership and dedication.”
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 300 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.
IAB Contact
Marla Nitke
Director, Marketing Communications
