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IAB/PwC New Zealand Q2 2016 Ad Spend Report

IAB/PwC New Zealand Q2 2016 Ad Spend Report

Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that the sector generated $218.76m million in Q2, 2016, a 14% increase year on year. Revenue in the first half of the year (HY) reached $422m.

Download the report**

* Interactive Advertising: Advertising viewed on a desktop PC, laptop or mobile device and accessed via an internet connection, 3G, 4G or WIFI.
** Full access to report is for IAB New Zealand members only and requires a login.