IAB UK Full Year 2016 Ad Spend Report

IAB UK Full Year 2016 Ad Spend Report 1

The IAB UK released the latest digital advertising spend figures which include online, mobile and tablet, showing details of full year 2016.

See the press release here

  • Digital Adspend grew to £10.3 billion in 2016, up 17.3% on a like for like basis
  • Mobile now accounts for over half of all display advertising
  • Video was the fastest growing format at 56% on a like-for-like basis since 2015
  • Social media display grew 38% to £1.7 billion

Download the report (IAB UK Members Only)