IAB Turkey AdEx-TR 2016 First Half Report reveals that, digital ad investments in Turkey reached 927.6 million TL with a 20% growth.
Considering the recent developments in the industry, this year IAB Turkey changed the method of analyzing data. One of these changes include,
positioning “mobile” as a platform, rather than a format. Additionally, there will be only “keyword based advertising” under “Search” category. “Search engine ad network performance advertising” is considered with “advertising based on Display/Click” under Display Advertising Investments.