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IAB Turkey Released 2017 Digital Ad Spend

IAB Turkey Released 2017 Digital Ad Spend
IAB Turkey Released 2017 Digital Ad Spend
IAB Turkey Released 2017 Digital Ad Spend

AB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate of 15.5%.

According to IAB Turkey AdEx-TR survey, Display ad spend reached TRY 1,228 billion by growing 16%.  “Advertising based on Display/Click” had the biggest share under Display category with TRY 879.7 million. Within the same category, Video ad spend having the highest growth rate of 50% reached to a value of TRY 269.5 million and native a value of TRY 78.6 million.

Read the Press Release