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IAB Tech Lab Releases for Comment: Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability

IAB Tech Lab Releases for Comment:  Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it’s appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment.

Read the Press Release on iabtechlab.com

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