What is Digital Audio? It is a legitimate question and the answer is not completely evident as the category includes several different platforms with different types of content and audience. For this guide, IAB Sweden has chosen to stick to the following definition: “Digital Audio includes advertising-based services that are distributed to consumers through Internet-connected platforms.” Their definition covers commercial entities:
- Radio stations / networks
- music Services
- podcasts
Digital audio is often categorized as music, radio or podcasts, but the differences are getting smaller and today there are music services that offer radio, radio programs packaged as podcasts and podcasts focusing.
IAB Sweden’s Handbook for Digital Audio
