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IAB Submits Joint Letter to California Attorney General Xavier Becerra

Brad Weltman Promoted to VP, Public Policy, IAB 1

On January 31st, IAB submitted a letter, along with other leading advertising trade associations, to California Attorney General Xavier Becerra to express IAB’s strong support for effective privacy protections. The letter highlights the longstanding commitment IAB members have made to building trust and meaningful privacy protections through their participation in the Digital Advertising Alliance (DAA) YourAdChoices Program. It also recommends several areas where consumers and businesses would benefit from clarification concerning CCPA provisions. IAB will be filing more detailed comments with the Office of the Attorney General in the coming weeks.

Joint Letter to California Attorney General Xavier Becerra