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IAB Submits Comments to NTIA on Federal Privacy Framework

Privacy & FTC Rulemaking Authority: A Historical Context

On November 9, 2018, IAB and four other industry trade associations submitted comments in response to the National Telecommunications and Information Administration’s (NTIA) request for public comment on “Developing the Administration’s Approach to Consumer Privacy.” The comments highlight that the United States’ existing privacy framework of targeted sectoral privacy laws, coupled with enforceable self-regulatory programs, and backed by robust enforcement by the Federal Trade Commission (FTC) is a strong base upon which to build supplemental, consistent, interoperable, national standards to address the developments in the modern data-driven economy.

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