IAB Submits Comments to the FEC on Their Notice of Proposed Rulemaking on Internet Disclaimers


On May 25, IAB submitted comments in response to the Federal Election Commission’s (FEC) Notice of Proposed Rulemaking on Internet Disclaimers.

In the comments, IAB urged the Commission to update its internet disclaimer requirements to account for advances in modern technology and offered support for many of the proposals in the Rulemaking. The comments also encouraged innovation as a tool for transparency.

IAB also encouraged the use of self-regulatory mechanisms as one way to comply with the new rules and described how the Digital Advertising Alliance’s (DAA) new transparency principles and accountability programs will apply to certain online digital political advertising. IAB also focused on the two alternatives for adapted disclaimers the Commission offered for comment.