On July 12, 2016, IAB provided the following statement in response to the European Commission’s formal adoption the U.S.-EU Privacy Shield data transfer arrangement.
“IAB applauds the European Union’s adoption of the U.S.-EU Privacy Shield. International data flows have enabled the digital media and marketing industries to increase efficiency, provider greater value to consumers, and demonstrate ROI across media and marketing efforts. Today’s agreement will help ensure that consumers continue to benefit from a wide range of ad-supported content and services and businesses are able to understand their audience and remain competitive in an ever-changing digital ecosystem.”
On Tuesday, August 2, the Interactive Advertising Bureau hosted a webinar on the EU-U.S. Privacy Shield – a new legal mechanism for transferring data from the EU to the U.S. IAB was joined by Mike Signorelli and Kelly DeMarchis of Venable LLP’s Regulatory Affairs Practice Group, who provided a detailed overview of Privacy Shield and answered questions from IAB member companies. A presentation from the webinar is available for download here.
Download EU-U.S. Privacy Shield Webinar Presentation
