July 11, 2016 – Dave Grimaldi, Executive Vice President of Public Policy, IAB, issued the following statement in regards to Sens. Warner and Schumer’s call on the FTC to address fraud in the digital advertising marketplace:
“We share the concern of Senators Warner and Schumer about ensuring that digital ad fraud does not impact consumers. The IAB, in conjunction with our partners at the Association of National Advertisers and American Association of Advertising Agencies are committed to working assiduously to address the problem of advertising fraud; we created and launched the Trustworthy Accountability Group (TAG) two years ago to address supply chain issues like fraud. A central pillar of TAG is to enhance accountability and transparency in the digital ad industry. To that end TAG just recently launched the “Certified Against Fraud Program,” a seal program that will recognize companies that have agreed to comply with a set of guidelines related to their specific role in the digital advertising supply chain.
We would welcome the opportunity to share with Senators Warner and Schumer, as well at the FTC the work we are doing to improve the health of the advertising and marketing supply chain. Digital media and marketing has proven itself to be a driver of the U.S. economy and it is vital that we work together to maintain its integrity and role in Americans’ lives.”