On February 25th, IAB submitted comments to the California Office of the Attorney General (AG) in response to the AG’s proposed California Consumer Privacy Act (CCPA) regulations. IAB highlighted specific provisions of the proposed regulations that should be modified to further consumer choice and privacy and enable businesses to comply with the law. IAB looks forward to working with the AG on developing final regulations to interpret the CCPA. Highlights from IAB’s comments include requests for:
- Updated guidance on the definition of “personal information” to encourage privacy by design.
- Flexibility around obligations for businesses to comply with browser settings and similar mechanisms.
- Clarity on the notice obligations for data brokers.