IAB is pleased to announce that Dennis Buchheim has joined the trade organization as Senior Vice President, Data and Ad Effectiveness, and General Manager of the IAB Data Center of Excellence. With a successful track record in building digital advertising technology products for some of the industry’s biggest companies, Buchheim comes to IAB from Yahoo, where he served as Vice President of Product Management, leading product management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety.
To learn more about the IAB Data Center of Excellence, visit https://www.iab.com/topics/iab-data-center-of-excellence/.