Partners with Upstream Group Founder & CEO Doug Weaver to Produce Invitation-Only Closed-Door Forum
NEW YORK, NY (December 16, 2015) — An elite group of top digital media sales executives have been invited by the Interactive Advertising Bureau (IAB) to take part in the first-ever IAB Sales Leadership Summit, a rare opportunity to explore vital strategic questions through the lens of revenue generation. The afternoon program and networking dinner is scheduled for Tuesday, January 26, 2016, and will be produced in partnership with Upstream Group Founder and CEO Doug Weaver. The closed-door summit will be held at the JW Marriott Desert Springs Spa and Resort in Palm Desert, CA, directly following the conclusion of the 2016 IAB Annual Leadership Meeting.
IAB member companies already committed to attend include AOL, CBS Interactive, Digital First Media, Discovery Digital Media, Fast Company/Inc. Media, Forbes Media, FOX News Digital, Google, iHeartMedia, LinkedIn, NBCUniversal, News Corporation, Pandora, Reuters, The Weather Company, Time Inc., Time Warner Cable, Triad Retail Media, Turner, WebMD, and Wikia, among others.
Discussions will center on questions like:
- “How might publishers better navigate the shifting landscape of video buying and competitive measurement standards to build robust, stable video revenue businesses?”
- “What’s the immediate and mid-range future of content monetization in an environment increasingly dominated by competing distribution platforms?”
- “How might a publisher’s response to ad blocking foster a new era of creativity and value for both consumers and advertisers?”
- “How must we reimagine the digital seller of the next five years in order to overcome the talent crisis in our business?”
“IAB is providing media sellers with the opportunity to wrestle with their biggest questions and challenges in a closed-door session that will open minds,” said Randall Rothenberg, President and CEO, IAB. “We have joined forces with Doug Weaver, the leading expert in digital media sales motivation, to craft a forum for sparking new ideas and solutions.”
“From years of experience we know how much can be achieved by sales leaders in a peer-to-peer discussion environment,” said Doug Weaver, Founder and CEO, Upstream Group. “Through the IAB Sales Leadership Summit we can now bring even more senior voices to the table and multiply the value of the IAB Annual Leadership Meeting for those who attend.”
Index Exchange and Krux are underwriters of the inaugural IAB Sales Leadership Summit. To learn more or request an invitation, please go to iab.com/salesleadership2016.
About Upstream Group
Upstream Group believes that media and technology sales are the economic drivers of digital innovation. Knowing that sales can be a challenging and solitary job, the company empowers sales leaders and their teams with the clarity, perspective, knowledge and motivation to grow both personally and professionally.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
IAB Media Contact