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Digital media sales leaders today are struggling to solve a myriad number of industry-changing issues. Chief among these constraints are the new content distribution relationships, the impending talent crisis in digital sales, and the challenges surrounding ad blocking and the user experience.
The Sales Leadership Summit @ IAB Annual Leadership Meeting is an invitation-only event that will convene the most senior and influential sales executives in the industry to discuss the challenges and opportunities in the marketplace.
This 3/4-day program, geared specifically toward senior media sellers, will take a deeper dive into the topics covered at the IAB Annual Leadership Meeting with a focus on how they impact the day-to-day business of senior media sellers. The hand-selected group of attendees will also help to define the IAB agenda as it pertains to media selling for the coming year. It will be a jam-packed afternoon of learning, leading, and networking.
This event is for direct media sellers and by invitation only. There is no cost to attend.
The Sales Leadership Summit program will be built around five separate discussions, each reflecting a key area of concern for publishers and sales leaders. Each discussion will be conducted within a self-contained 40 minute segment, broken down as follows:
5 minute factual introduction of the issue
15 minute table discussion
20 minute room discussion and conclusions
Doug Weaver, Upstream Group, Summit Moderator
Video monetization increasingly means navigating relationships with YouTube and the Facebook video timeline. How do these and other syndication channels factor into your revenue strategy and how are you currently managing them to maintain independence and margin?
Whether you’re acquiring, mining, leveraging or selling it outright, consumer data is a vital factor in your monetization strategy. Increasingly, clients, agencies and trading desks are trying to unbundle and acquire data independent of media relationships. Do you entertain these deals? And if so, how do you manage them vis-à-vis your media sales business?
Reseating of Attendees
Native ad programs generally raise CPMs and skirt the issues of ad blocking, fraud and viewability. But do the numbers really add up? What business rules and policies have you explored in pursuing a stable, repeatable native ad model? And what internal creative and management resources do you devote to the practice?
The emergent programmatic channel has prompted a generation of programmatic sales specialists and a “platoon” approach to sales team structure. But can – and should – that model continue? Do you believe that a single team of sellers can fully blend programmatic, direct and native opportunities for marketers and agencies? And with the price of existing talent skyrocketing, what unconventional places might we look for the next generation of digital sellers?
Effective cross-platform measurement has been called a key to unlocking the next $50 billion in digital ad spending. But are you satisfied that measurement providers are even keeping up with the immediate valuation of online video, for starters? What must measurement companies do if they are to become drivers of innovation and growth instead of trailing arbiters who slow the game down?
Cunard’s Sandbar Restaurant
Guest Remarks and Dinner Program to Be Announced
SVP, ONE by AOL TV
EVP, Business Operations and Strategy
Head of Advertising Sales
Senior Vice President, Corporate & Business Development
President, Digital Revenue & Strategy
Chief Revenue Officer
Vice President, Advertising Sales
SVP Partner Development
NY Post – News Corp
EVP and Chief Operating Officer of Media
Time Warner Cable
Publisher, Bloomberg Digital
The Washington Post
SVP/Chief Revenue Officer
Hearst Magazines Digital Media
EVP and Chief Operating Officer
Chief Operating Officer
Head of West Coast Sales
EVP, News & Digital Sales
Univision Communications, Inc.
The Kilgore Media Group
Vice President, National Sales
Senior Vice President, Sales / Turner Sports Digital
EVP, Sponsorships & Advertising Sales
Executive Vice President, Sales and Digital
Digital First Media
Senior Vice President, Advertising Sales, Discovery Digital Media
Discovery Digital Media
EVP, Chief Revenue Officer
Global Head of Media Sales
Executive Vice President, Digital & Chief Revenue Officer
SVP of Consumer Pharma & CPG Sales
Chief Revenue & Innovation Officer
Triad Retail Media
EVP, Advertising Sales
Senior Vice President of Sales
Sr. Director, Media & Entertainment
Global Head of Sales
The Weather Channel
Vice President, Americas, Strategic Partnerships
Global Head, Digital Media and Operations
Fast Company and Inc. Media
Head of Advertising, Americas
The Daily News
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
Contact Phil Ardizzone, Director of Event Sales if you're an IAB member and would like to participate
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