Overview

      IAB Sales Leadership Summit @ Annual Meeting, produced in partnership with Doug Weaver, CEO, Upstream Group

       

      Digital media sales leaders today are struggling to solve a myriad number of industry-changing issues. Chief among these constraints are the new content distribution relationships, the impending talent crisis in digital sales, and the challenges surrounding ad blocking and the user experience.

      The Sales Leadership Summit @ IAB Annual Leadership Meeting is an invitation-only event that will convene the most senior and influential sales executives in the industry to discuss the challenges and opportunities in the marketplace.

      This 3/4-day program, geared specifically toward senior media sellers, will take a deeper dive into the topics covered at the IAB Annual Leadership Meeting with a focus on how they impact the day-to-day business of senior media sellers. The hand-selected group of attendees will also help to define the IAB agenda as it pertains to media selling for the coming year. It will be a jam-packed afternoon of learning, leading, and networking.

      Topics include:

      • “How might publishers better navigate the shifting landscape of video buying and competitive measurement standards to build robust, stable video revenue businesses?”
      • “What’s the immediate and mid-range future of content monetization in an environment increasingly dominated by competing distribution platforms?”
      • “How might a publisher’s response to ad blocking foster a new era of creativity and value for both consumers and advertisers?”
      • “How must we reimagine the digital seller of the next five years in order to overcome the talent crisis in our business?”

      This event is for direct media sellers and by invitation only. There is no cost to attend.

      Agenda















      About the Venue

      IAB Annual Leadership Meeting 2016

      JW Marriott Desert Springs Resort & Spa
      74-855 Country Club Drive
      Palm Desert, CA 92260
       

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