The Sales Leadership Summit program will be built around five separate discussions, each reflecting a key area of concern for publishers and sales leaders. Each discussion will be conducted within a self-contained 40 minute segment, broken down as follows:
5 minute factual introduction of the issue
15 minute table discussion
20 minute room discussion and conclusions
Doug Weaver, Upstream Group, Summit ModeratorRead More
Doug Weaver, Upstream Group, Summit Moderator
Video monetization increasingly means navigating relationships with YouTube and the Facebook video timeline. How do these and other syndication channels factor into your revenue strategy and how are you currently managing them to maintain independence and margin?
Whether you’re acquiring, mining, leveraging or selling it outright, consumer data is a vital factor in your monetization strategy. Increasingly, clients, agencies and trading desks are trying to unbundle and acquire data independent of media relationships. Do you entertain these deals? And if so, how do you manage them vis-à-vis your media sales business?
Reseating of AttendeesRead More
Reseating of Attendees
Native ad programs generally raise CPMs and skirt the issues of ad blocking, fraud and viewability. But do the numbers really add up? What business rules and policies have you explored in pursuing a stable, repeatable native ad model? And what internal creative and management resources do you devote to the practice?
The emergent programmatic channel has prompted a generation of programmatic sales specialists and a “platoon” approach to sales team structure. But can – and should – that model continue? Do you believe that a single team of sellers can fully blend programmatic, direct and native opportunities for marketers and agencies? And with the price of existing talent skyrocketing, what unconventional places might we look for the next generation of digital sellers?
Effective cross-platform measurement has been called a key to unlocking the next $50 billion in digital ad spending. But are you satisfied that measurement providers are even keeping up with the immediate valuation of online video, for starters? What must measurement companies do if they are to become drivers of innovation and growth instead of trailing arbiters who slow the game down?
Guest Remarks and Dinner Program to Be AnnouncedRead More
Guest Remarks and Dinner Program to Be Announced